I’ve always dreamt of entering the Big 4 companies in the Consulting world. I was the type of person who kept my phone and laptop wallpaper as the logos of all the major companies I wanted to work in. I had an entire vision board containing snippets of interviews of people who have made it big in the corporate world. I’ve seen company tour videos so many times and tried to connect with the various employees on LinkedIn.
Could you blame me? After all, I was a girl with a clear vision.
Writing has always been my passion. From school…
I was on the other side of the table, for quite some time. I used to snicker when my dad or my friends told me that I had a knack for writing and why don’t I consider this as a serious career option. I remember saying these exact words-
“Writing can be my passion, it can be my hobby, but as my main bread and butter? Definitely not.”
My undergraduate self was quite determined to make it big in the shiny corporate world. Because those are real jobs, right?
For months and months, I tried to become as job-ready…
In my previous article, The Story of Airbnb’s Massive Success, we covered the beginning of Airbnb’s journey, the way it was founded, and how it became entirely synonymous with vacation culture in just a matter of few years. Now, Marriott’s new Homes & Villas stay might be the ultimate checkmate move for Airbnb’s career.
It all began as a simple A&W root beer stand in 1927 by Founders and newlyweds J. Willard Marriott and his wife, Alice, whose main idea was to get their young business off the ground by quenching people’s thirst during Washington D.C.’s hot summers. Good food…
Understanding the working of the Freemium Model of Marketing.
We’ve all had experiences with apps and services on the internet which are free for a few basic services, and to get more exclusive access with premium features, ad-free games, and extra rewards, we have to pay a certain fee. This is simply called the Freemium Business Model.
You have an amazing product, which is bound to sell like hotcakes as soon as it enters the market. Until….. it doesn’t. You ask yourself why, where did you go wrong? You might have the best product/service, the best advertisements to market the product, and still not be able to sell the pop for a buck.
It’s the packaging. No matter what the age-old saying is, people are going to judge the book by its cover. So you might as well make it an eye-catching, snazzy one at that.
We are all sensory creatures by birth. Colors, textures, bling, print…
I am the type of person who jams to Pop, Rock, R&B, and EDM while working on my articles. Yes, I read books, but I was never one to take interest in Podcasts. Nope, not for me. I don't know what came over me, but I decided to open the Podcast section of Spotify. And that is when I came across Richling.
For those of you who don’t know, Richling is a podcast, available on both Spotify as well as Apple Podcasts, which is hosted by Richling himself. It is a collection of episodes, where some of the most influential…
Analyzing the most inspirational start-up story behind the pioneer of vacation rentals.
A solo-trip to Europe, backpacking across Guatemala, a peaceful meditation retreat to India, or even a four-day staycation to attend the high-powered New York Fashion Week. When we think of travel, Airbnb is the first thing that pops into our heads. How did a simple survival idea by two unemployed roommates become the foundation of a multi-billion dollar industry?
The brains behind this crazy but revolutionary new idea were two mates- Joe Gebbia and Brian Chesky, who had met in Rhode School of Design. It all started back…
Dove is a household name, which we all grew up with. We associate the brand with the iconic Beauty Bar, which is not as harsh as regular soaps, and after a single wash, leaves the skin feeling clean, soft, and supple.
How did Dove manage to stand out and carve a niche for itself in the Beauty Market? What made Dove’s sales skyrocket and make it a global giant?
The brand came to life in 1957 in the United States, with its primary product being the famous Beauty Bar, claiming to use only mild cleansers. The revolutionary idea was that…
“I’m doing all the right things. I post and share content regarding my product everywhere, on all Social Media Platforms. I even keep updating my content from time to time. But my website is still not generating enough traffic. Why?”
If this is you, or if you have ever run across this problem in your business career, the answer to your woes lies in three sweet words- Search Engine Optimization.
From understanding the workings of the Search Engine Results Page (SERP), knowing exactly how Page Rank works, to tips and tricks to generate more traffic for your website, we will…
Digital Marketing is taking the world of business by storm. Wherever we go, companies are promoting themselves on a digital platform, from Email Marketing to Social Media Marketing.
What is Digital Marketing? Why is this the hot new thing to learn and practice? Is this the present and future of Marketing and Business Development? These are just a few questions that will be answered through my articles.
So let us start at the very beginning-
The simple definition would be- Connecting brands to the consumers through multiple platforms like Google, Twitter, Instagram, LinkedIn, and Facebook.
Most new-age companies are going…