Why most people think of writing as a side hustle, and why I think you should not. — I was on the other side of the table, for quite some time. I used to snicker when my dad or my friends told me that I had a knack for writing and why don’t I consider this as a serious career option. I remember saying these exact words- “Writing…

Has the pandemic marked the start of Airbnb’s end? — In my previous article, The Story of Airbnb’s Massive Success, we covered the beginning of Airbnb’s journey, the way it was founded, and how it became entirely synonymous with vacation culture in just a matter of few years. …

Understanding the working of the Freemium Model of Marketing. We’ve all had experiences with apps and services on the internet which are free for a few basic services, and to get more exclusive access with premium features, ad-free games, and extra rewards, we have to pay a certain fee. …

You have an amazing product, which is bound to sell like hotcakes as soon as it enters the market. Until….. it doesn’t. You ask yourself why, where did you go wrong? …

My learnings from the Spotify Podcast, Richling. — I am the type of person who jams to Pop, Rock, R&B, and EDM while working on my articles. Yes, I read books, but I was never one to take interest in Podcasts. Nope, not for me. I don't know what came over me, but I decided to open the…

Analyzing the most inspirational start-up story behind the pioneer of vacation rentals. A solo-trip to Europe, backpacking across Guatemala, a peaceful meditation retreat to India, or even a four-day staycation to attend the high-powered New York Fashion Week. When we think of travel, Airbnb is the first thing that pops…

One of the most impactful ever — Dove is a household name, which we all grew up with. We associate the brand with the iconic Beauty Bar, which is not as harsh as regular soaps, and after a single wash, leaves the skin feeling clean, soft, and supple. How did Dove manage to stand out and carve…

Understanding Search Engine Optimization — “I’m doing all the right things. I post and share content regarding my product everywhere, on all Social Media Platforms. I even keep updating my content from time to time. But my website is still not generating enough traffic. Why?” If this is you, or if you have ever run…

Digital Marketing is taking the world of business by storm. Wherever we go, companies are promoting themselves on a digital platform, from Email Marketing to Social Media Marketing. What is Digital Marketing? Why is this the hot new thing to learn and practice? Is this the present and future of…